



I love this commercial so much that I could end this posting here - but I won't because there is just so much that was done right with the production of it. As usual, it involves three things I'm extremely passionate about: New York City, Macy's Thanksgiving Day Parade and cartoon characters.
In a previous posting, I made clear what I believed to be some of the biggest problems with CG animation and effects. So much of what's currently produced in CG looks plastic-y. It's either a limitation of the art form or purely a budgetary concern. Whatever the reason, some art directors and directors have wisely used it to their advantage while a lot of others have apparently tried pushing the envelope of realism and have fallen short.
"It's Mine," the title of this Coke commercial, features some of what I believe to be the attributes of CG. For me, it's effectiveness and believability, begins with it's application: inanimate objects. It's the reason why Toy Story worked so well thirteen years ago. And despite the fact that this spot's antagonists are "sculpted" versions of their animated counterparts, it features very subtle, "wind-induced" acting. There is a little cheating evident in the fourth shot, where Stewie's head turns (somewhat independent of the rest of his body) toward the Coke Balloon followed by Underdog with a similar gesture in the fifth shot, but that's minor and works in favor of the story. The often weightlessness of CG benefits the characters here in their inflatable state.
Incidental effects, like light reflection and sun glare on the balloons are practically flawless. Details like shadows cast from Central Park West trees onto the balloons, shadows from the balloons cast against buildings and, notably, a reflection on a cab windshield in the twenty-second shot are masterfully executed and ground-in-reality the world created in the commercial.
According to Duncan's TV Ad Land, cinematography was handled by Ellen Kuras. I've seen her work previously in Spike Lee's Summer of Sam, a truly underrated and overlooked film in terms of both visual style and performance [I'll add that I'm a bit biased because I live in the neighborhood where it was filmed]. In "It's Mine," Ms. Kuras manages to capture the majesty of an early Manhattan morning in the fall. The light, color and feel (minus the brisk chill in the air) are as accurate as anything I can remember experiencing on a November morning, maybe more-so thanks to the spot's idealized color-styling.
My only on-going pet-peeve about anything filmed in New York appears in the third shot. While that particular shot appears to have been filmed somewhere in streets of the Upper West Side, it seems inconsistent with the accuracy of parade locations used for shots one, two, four and five. I recognize that certain factors can come into play with stuff like this, like impact on traffic patterns during desired filming times, residential noise-impact, area street construction, finding a location that works for the shot's composition, etc. However, given the amazing effect of the commercial I'm not going to nit-pick.
Character selections are diverse and, barring another Cartoon All-Stars To The Rescue special, unlikely to be seen on-screen together again. The spot's agency, Wieden+Kennedy, appears to have had an awareness of the popularity of the 1970's-1980's Underdog balloon, which makes his selection obvious. Stewie, I assume, appears because the Super Bowl was on Fox this year and Charlie Brown's plot angle pleasantly respects the unresolved Charles Schulz running gag while vindicating him in an entirely different manner.
It's interesting that the commercial received approval from Macy's in the form of their signature star balloons (complete with logo) whereas, in the 1994 remake of Miracle on 34th Street, the film's department store became the fictional Cole's. It's also interesting to point out that it's probably unlikely Stewie would appear in future parades due to Family Guy's high adult content and a statement on the Macy's Thanksgiving Day Parade website's Marketing and Promotion page, which reads in part: "Our theme each year is 'Holiday Entertainment For Children Everywhere.' Therefore, it is important to Macy's that our corporate partners complement that image..."
Special mentions go to the ancillary gags featuring the arguing couple distracted by Underdog and Stewie's own battle outside their window and the little girl in the blue overcoat holding the football (ala Lucy) prior to Charlie Brown's triumphant interception of the Coke.
Finally, in this most New York-themed of blog posts, I'll send a shout-out to The Bronx's most famous Wisconsinite, Kevin S. There, are you happy now? At least I don't have to avoid eye-contact with you in the halls and elevator at work anymore.
They include: DreamWorks Animation's Shrek (l.), Sesame Workshop's Abby Cadabby (l.), Sanrio's Hello, Kitty (c.) and Jeff Koons' Rabbit (r.).

The crossed-out Mott Street is actually Baxter Street. If anything, the understandable error would have been with the confusing morph from Baxter Street to Centre Market Place (four out of the five streets between Hogan Place and Broome Street are named Baxter with the block between Grand Street and Broome abbruptly becoming Centre Market Place).
I know – we still have Halloween to contend with, but this gets me just as excited. Macy’s has redesigned its Thanksgiving Day Parade website for 2007 and it went online today: http://www.macys.com/campaign/parade/parade.jsp. The site features some of last year’s elements – namely the 80th parade line-up and some of the character balloon art – but also features a new layout and the television air times and channels. I’m sure it’s still a work in progress and will be further updated as we get closer to the parade and as they reveal more about this year’s "holiday ambassador" balloon (read more about that character below).



I also stopped by the Queens Museum of Art, housed in what was the original New York City Pavilion from both fairs. The museum still boasts the impressive original panoramic scale model of the five boroughs of New York City from the ’64 fair. It was created to give visitors a “virtual helicopter tour of the city” as the panorama’s recorded narration suggests. The museum also displays a small exhibit of models, art, souvenirs and miscellaneous paraphernalia from both fairs as well as a plaster reproduction of Michelangelo’s Pieta (really a second generation copy of the knock-off). Here are some images of the museum’s exterior, four out of the five boroughs, the eastern section of The Bronx (my home borough) and a close-up of lower Manhattan on the panorama:



Should I, a self-described, obsessed (well, one of my obsessions, anyway) Macy’s Thanksgiving Day Parade fan, be worried? Although I try to be an optimist, I take nothing for granted – especially with two news items like these: A possible Macy’s buyout and a decline in American parade attendance.
There’s a stretch of the Cross Bronx Expressway, between Crotona Park and Webster Avenue, where the road elevates, offering a three-hundred and sixty degree view of the surrounding neighborhood. Traveling that section today recalls memories from my childhood in the mid-eighties when many of the apartment buildings in that area were abandoned and boarded, the result of arson almost a decade earlier. What I found particularly interesting at that time was the addition of silhouettes – human, plant and domestic animal – to the window boards. Literal window-dress, used to mask one of the emblems of New York City’s near-total economic collapse in the late-1970’s.
A Google search revealed that the building belongs to Cayne Industrial Sales Corporation, a company which sells steel lockers and shelving. Despite the fact that the building is occupied and functional, its initially deceptive ‘abandoned’ quality speaks to a different period of time in New York when the city was once again on the verge of re-inventing itself.
What do Shrek (2001), Pirates of the Caribbean: Curse of the Black Pearl (2003) and Pirates of the Caribbean: Dead Man’s Chest (2006) have in common?.jpg)
Don’t get me wrong – I enjoyed the experience. However, actor / performer have always ranked relatively low on my list of aspirations; I can be somewhat introverted. You can imagine my horror, when, dressed as a 19th century Italian servant, I was directed [along with my fellow valets] to march around the stage while ‘playing’ instruments (I was assigned the Double Bass and the music allegedly eminating from the instruments was supplied courtesy of The Juilliard Orchestra) and then flank a door for six to eight minutes.
Yes, Spider-Man 3 Water Squirters. And who should I acquire upon my first purchase of the specially-marked package? (If you answered Spider-Man, you would be correct):
According to the back of the box, I’m three water-squirters away from acquiring friends. I’m kidding, of course – according to Dale Carnegie you only need one additional water squirter in order to win friends and influence people. In case you’re curious though, the remaining characters are Sandman, New Goblin and Venom.
“We didn’t want to appear to be setting up a Disney department that ‘did what Pixar does,’ primarily because we wouldn’t want to spend a lot of effort on anything so impossible…John Lasseter and his crew are simply geniuses, and so unparalleled at what they do that trying to ape them would have been an exercise in foolishness.”
Sometime during the winter, while passing a Burger King I noticed a banner advertising their new breakfast menu. I hate eggs, so fried chicken embryo on a biscuit scaled up 800% serves no purpose other than triggering my gag reflex. But something else on that banner made me do a double-take: Cini-Minis. For those unfamiliar, they were (and are once again) four bite-sized cinnamon rolls with icing dip (see mug shot on right).
This makes sense as the corporate information on Burger King’s website reveals that Pillsbury was a one-time owner of Burger King, purchasing the company ten years after its founding in 1967 (Burger King was sold in the late 1990’s).
On Sunday, those same dogs dug out their most ridiculous spring ensembles (and in some cases, the matching human-sized versions as well) and participated in Macy’s Petacular Fair. This was, however, only a portion of a larger event: Macy’s Flower Show.
The two novelty balloons featured come direct from the Parade. The Dachshund (or wiener dog) is Frida, a reproduction balloon circa 1933 – the original, incidentially, was actually named Fritz. The Macy’s star is of the variety usually seen leading and closing the Parade.
Promotional floats and balloons are often a one-time deal though, so just like the baseball player balloon in Miracle on 34th Street, they find new life through a new paint-job. Case-in-point was the Disney/Pixar sponsored Falloon (combination float and balloon) promoting A Bug’s Life. Prominently featured on it was a cold-air inflatable of Heimlich the Caterpillar from the film. After the 1998 parade it was never seen again. Or was it? During Macy’s 2001 Flower Show, Heimlich re-appeared as a generic caterpillar atop Macy’s Broadway marquee.
And of course there is the flower show itself within the store and in its Broadway windows featuring a new theme annually. This year’s theme is “Flora Exotica,” and features stunning African motifs and animal topiaries. It runs through April 15th at Macy’s flagship Herald Square store in New York City.
This may have been a random continuity error, but Mickey was clearly in the line of ‘fire.’ He may have been intentionally removed for his own safety…or simply to remove temptation so the filmmakers wouldn't take a shot at Disney in one of their own films.