
Thursday, March 20, 2008
Ringling Bros. Elephant March

Thursday, February 7, 2008
I Tawt I Taw...A Yogurt Ad?


Sunday, February 3, 2008
"It's Mine"
I love this commercial so much that I could end this posting here - but I won't because there is just so much that was done right with the production of it. As usual, it involves three things I'm extremely passionate about: New York City, Macy's Thanksgiving Day Parade and cartoon characters.
In a previous posting, I made clear what I believed to be some of the biggest problems with CG animation and effects. So much of what's currently produced in CG looks plastic-y. It's either a limitation of the art form or purely a budgetary concern. Whatever the reason, some art directors and directors have wisely used it to their advantage while a lot of others have apparently tried pushing the envelope of realism and have fallen short.
"It's Mine," the title of this Coke commercial, features some of what I believe to be the attributes of CG. For me, it's effectiveness and believability, begins with it's application: inanimate objects. It's the reason why Toy Story worked so well thirteen years ago. And despite the fact that this spot's antagonists are "sculpted" versions of their animated counterparts, it features very subtle, "wind-induced" acting. There is a little cheating evident in the fourth shot, where Stewie's head turns (somewhat independent of the rest of his body) toward the Coke Balloon followed by Underdog with a similar gesture in the fifth shot, but that's minor and works in favor of the story. The often weightlessness of CG benefits the characters here in their inflatable state.
Incidental effects, like light reflection and sun glare on the balloons are practically flawless. Details like shadows cast from Central Park West trees onto the balloons, shadows from the balloons cast against buildings and, notably, a reflection on a cab windshield in the twenty-second shot are masterfully executed and ground-in-reality the world created in the commercial.
According to Duncan's TV Ad Land, cinematography was handled by Ellen Kuras. I've seen her work previously in Spike Lee's Summer of Sam, a truly underrated and overlooked film in terms of both visual style and performance [I'll add that I'm a bit biased because I live in the neighborhood where it was filmed]. In "It's Mine," Ms. Kuras manages to capture the majesty of an early Manhattan morning in the fall. The light, color and feel (minus the brisk chill in the air) are as accurate as anything I can remember experiencing on a November morning, maybe more-so thanks to the spot's idealized color-styling.
My only on-going pet-peeve about anything filmed in New York appears in the third shot. While that particular shot appears to have been filmed somewhere in streets of the Upper West Side, it seems inconsistent with the accuracy of parade locations used for shots one, two, four and five. I recognize that certain factors can come into play with stuff like this, like impact on traffic patterns during desired filming times, residential noise-impact, area street construction, finding a location that works for the shot's composition, etc. However, given the amazing effect of the commercial I'm not going to nit-pick.
Character selections are diverse and, barring another Cartoon All-Stars To The Rescue special, unlikely to be seen on-screen together again. The spot's agency, Wieden+Kennedy, appears to have had an awareness of the popularity of the 1970's-1980's Underdog balloon, which makes his selection obvious. Stewie, I assume, appears because the Super Bowl was on Fox this year and Charlie Brown's plot angle pleasantly respects the unresolved Charles Schulz running gag while vindicating him in an entirely different manner.
It's interesting that the commercial received approval from Macy's in the form of their signature star balloons (complete with logo) whereas, in the 1994 remake of Miracle on 34th Street, the film's department store became the fictional Cole's. It's also interesting to point out that it's probably unlikely Stewie would appear in future parades due to Family Guy's high adult content and a statement on the Macy's Thanksgiving Day Parade website's Marketing and Promotion page, which reads in part: "Our theme each year is 'Holiday Entertainment For Children Everywhere.' Therefore, it is important to Macy's that our corporate partners complement that image..."
Special mentions go to the ancillary gags featuring the arguing couple distracted by Underdog and Stewie's own battle outside their window and the little girl in the blue overcoat holding the football (ala Lucy) prior to Charlie Brown's triumphant interception of the Coke.
Finally, in this most New York-themed of blog posts, I'll send a shout-out to The Bronx's most famous Wisconsinite, Kevin S. There, are you happy now? At least I don't have to avoid eye-contact with you in the halls and elevator at work anymore.
Tuesday, January 1, 2008
A Tale of 2008 (More or Less)
Monday, December 31, 2007
Should Auld Acquaintance Be Forgot, At Least Remember to Take Down Your Christmas Decorations Before Easter
Wednesday, November 21, 2007
Parade Rehearsals!
Sunday, November 18, 2007
Parade Week Begins!
Unbelievable, sidewalk-clogging 'OMG!-I've-never-seen-indoor-plumbing-and/or-buildings-over-four-stories-tall before,' crowds. I'll tolerate it this week because a large percentage of them are what will add to the electric energy of Thursday's 81st Macy's Thanksgiving Day Parade. Considering that this event is approximately one-tenth of the reason why this blog exists, I would be remiss if I made no attempt to celebrate it this week. To kick off my Geeky Parade Enthusiasm Week (herein referred to, if at all, as "GPEW," which admittedly sounds like something you would say upon either the encounter of an unpleasant odor or an empty seat in church), I'm posting images of the four new character balloon models currently displayed in Macy's promotional parade window located on West 34th Street, between Broadway and Seventh Avenue.

Saturday, October 13, 2007
Asleep at the Grid: Map Errors
Since purchasing my bicycle last year, I've twice called 311 - New York City's non-emergency information number - and requested a free NYC Cycling Map for both 2006 and 2007. While looking at the map to see what unexplored bike route I can tackle next, my eyes wandered to areas I was already intimately familiar with. Among those areas is Manhattan's Little Italy. It seems that the cartographer or graphic designer of the map moved Mott Street two blocks west of it's present (and only) location. Compare and contrast:


I can only hope that some poor tourist doesn't discover one of these maps and use them for walking tours - Lower Manhattan's named streets are confusing enough for most city residents.
Wednesday, October 10, 2007
It's Beginning to Look a Lot Like...

* * *
A few months back I signed up for a google alert for “Macy’s Thanksgiving Day Parade.” I have it set for “as it happens,” which may have been a mistake. At least four times daily I receive google alert messages in my mailbox. It has a weird break-down in terms of usable information and looks roughly like this:
Forty-five percent of the alerts link to blogs where the author uses the term in conjunction with the phrase “like a balloon in…,” often referring to how much someone ate recently or how much weight someone has gained. [I want to say useless; however, it indicates the cultural impact the parade has on this country.]
Thirty-five percent of the alerts link to the same blog posting about the Mary-Kate and Ashley Olsen’s 1997 parade appearance on the Jell-O “falloon”. [Absolutely useless information and sad-but-true: I ‘went to the video-tape’ (DVD actually) and they were in the 1997 parade.]
Ten percent of the time the alerts link to blogs whose authors either have participated previously or will be participating in this or next year’s parade carrying an instrument.
[Occasionally interesting/amusing accounts of people who are experiencing November weather in New York and/or the city itself for the first time.]
The remaining ten percent linked to useful articles, websites or press releases about entertainers, bands and characters scheduled to make appearances in this year’s parade. [So far I’ve learned that Wynonna will be performing something from her new Christmas album this year, Shrek will make an appearance in balloon-form (McDonald’s May ad campaign should have been a dead giveaway – it featured several Shrek the Third supporting cast members freeing and floating away on a giant Shrek inflatable tethered to a restaurant roof] - and as Macy’s holiday ambassador - and it costs on average about $500,000 to transport a marching band across the country.]
Monday, July 16, 2007
At 140 Feet High and 120 Feet in Diameter, It Really Isn't All That 'small'
Robert Moses: Walt! It’s Moses.
Walt Disney: The guy who parted the Red Sea?
Robert Moses: No! The guy who parted the Bronx. Have I got a proposition for you…
That of course, is a loose interpretation of the beginning of Walt Disney’s association with 1964-1965 New York World’s Fair.
When fair president and master planner Robert Moses decided to go it alone by turning his back on the Bureau of International Expositions, and with many countries showing solidarity by not participating in something called a World’s Fair, he started calling the smaller countries, like Disneyland and the Vatican. Walt sent robotic children from around the world in the hopes that no one would notice the absence of say, France and the pope sent Michelangelo’s Pieta (not the real one, but a knock-off purchased by then-Cardinal Spellman on Canal Street).
Fast forward the present. After years of zipping by Flushing Meadows Corona Park on the Van Wyck Expressway, seeing the Unisphere, New York State Pavilion and its observation towers peeking above the trees and having experienced variations of it’s a small world and The Carousel of Progress at Walt Disney World, I finally decided to take the 7 out to Queens and see it for myself. So in the spirit of “The World of Tomorrow” (1939 New York World's Fair theme) and “Peace Through Understanding” (1964 theme), I set out with robot (from my comic strip, Five & Tension) and digital camera:



Over at the New York State Pavilion, its circular structure with accompanying observation towers (familiar to younger generations as the location for the climatic battle scene from 1997’s Men in Black) stand neglected, rusting, boarded and chained. At the base of the observation towers is a plastic historical marker almost obscured by vegetation and mounted on a surrounding fence. Adjacent is the Queens Theatre-in-the-Park, which currently taunts its landmark neighbor with renovation-related construction. The theater's re-design even manages to incorporate some design elements from the pavilion’s towers. Please enjoy these images of civic neglect:







If you're interested in learning more about the 1964-65 New York World’s Fair, I recommend the following sources which I found to be most informative:
The Power Broker: Robert Moses and the Fall of New York City, by Robert A. Caro
New York: An Illustrated History by Ric Burns, James Sanders and Lisa Ades
Since the World Began: Walt Disney World’s First 25 Years, by Jeff Kurtti
New York City Department of Parks & Recreation website: http://www.nycgovparks.org/
http://www.nywf64.com/ - Exploring America’s Space Age World’s Fair
Wednesday, June 27, 2007
Uh-oh

Last Friday the Associated Press reported that “Shares of Macy’s, Inc. jumped 9 percent Friday amid speculation that the department store operator was being targeted for takeover.” While nothing is definite yet, one can begin to speculate what this could mean for the parade, especially when the article continues to say “[Macy’s, Inc]…has faced investor scrutiny as it struggles to transform its acquired May Department Stores Co. branches to Macy’s brand, resulting in lackluster sales [and]…blamed weak demand for home goods.” Should a buyout occur and inevitable cost-cutting begin, will it start with this 81-year old institution?
In a somewhat-related stretch, an article appeared on the Ventura County Sun’s website about a decline trend in American parade attendance. While the article (“Fourth of July event thriving, but Conejo Valley Parade nearly axed,” by Colleen Cason, Monday, June 25, 2007) focuses on the dwindling attendance and financial loses of small to mid-size parades there’s always the implication that this could be a future indicator for larger-scale events like Macy’s Parade. It was, however, pointed out that Macy’s Parade suffers no such loses similar to those of the Conejo Valley Days Parade and reasons offered for such declines included “multitasking modern families [with]…a host of entertainment options on any given weekend” and failure to employ media technology such as webcasting. Macy’s seemed to have covered this by having NBC’s coverage of the 2006 edition of the parade simulcast on satellite radio.
Anyway, aside from my alarmist news speculations, Macy’s Thanksgiving Day Parade is still a little less than five months away. In the meantime there’s still next week’s Macy’s Fourth of July Fireworks, which I guess is as certain a sign of Macy’s, Inc’s commitment to its annual events.
Friday, May 25, 2007
(Insert Phoenix Simile Here)
Ladies and Gentlemen, The Bronx is Burning, by Jonathan Mahler

Today, those buildings have been repaired and are again housing tenants. However, a little further south in the almost equally revitalized Hunts Point I discovered a sight that I had once thought vanished from The Bronx. Four twenty-nine Bruckner Boulevard (pictured upper right), between E. 144th and E. 149th Streets, caught my eye while zipping by on my bike last summer.

Tuesday, April 3, 2007
Macy's Flower Show on Parade

As the description below this blog’s title suggests, I am an avid fan of Macy’s Thanksgiving Day Parade. As a result of my obsession, I’ve learned that Macy’s often re-purposes Parade paraphernalia for their other events. Take for example the following image from this past Sunday:

Re-purposing is not limited to inflatables either; Last holiday season, the live-action/CG film Charlotte’s Web was promoted via a Parade float. On this day, it served as a promotional concert stage for the DVD:

It is not my intention to give the impression that the Flower Show is comprised merely of Parade cast-offs; there were a variety of inflatables and sculptures that appeared to be created expressly for it:

